Better rules for small business
Stronger rules on data protection from 25 May 2018 mean citizens have more control over their data and business benefits from a level playing field. One set of rules for all companies operating in the EU, wherever they are based. Find out what this means for your SME.
- Online identifier
- Health information
- Cultural profile
- and more
This is for you too.
It's about trust...
A lack of trust in old data protection rules held back the digital economy and quite possibly your business.
of people feel they have complete control over the information they provide online.
And helping business boom...
One set of rules for all companies processing data in the EU
Doing business just got easier and fairer
New rules boost consumer confidence and in turn business.
What your company
Protect the rights of people giving you their data
Use plain language.
Tell them who
you request the data.
Say why you are
their data, how long it will
be stored and who receives it.
Consent is one of the legal
for processing data
(together with contract, legitimate interest, legal obligations, etc.).
If you rely on it,
consent should be given by a clear affirmative action.
Let people access their data
and give it to another company.
Inform people of data
if there is a serious risk to them.
the ‘right to be forgotten’.
Erase their personal data
if they ask,
but only if it doesn’t compromise
freedom of expression
or the ability to research.
If you use profiling
to process applications
for legally-binding agreements like
loans you must:
- Inform your customers;
- Make sure you have a person,
a machine, checking the
if the application ends in a refusal;
- Offer the applicant the right to contest the decision;
- Ensure an appropriate legal basis to carry out such profiling.
Give people the right
to opt out of direct marketing
that uses their data.
Use extra safeguards for information on health, race, sexual orientation, religion and political beliefs.
Collecting data from children
Under the GDPR you must get parental consent. However, each EU Member State can lower this threshold to between 13 and 16 years of age, so check the age limit.
Check availability of transfer tool like model contract clauses when there is no adequacy decision for the country of destination.
Do data protection by design
Build data protection safeguards into your products and services from the earliest stages of development.
Processing data for another company?
Make sure you have a watertight contract listing the responsibilities of each party.
Check if you need a data protection officer
This is not always obligatory. It depends on the type and amount of data you collect, whether processing is your main business and if you do it on a large scale.
- You process personal data to target advertising through search engines based on people’s behaviour online. Yes
- You send your clients an advert once a year to promote your local food business. No
- You are a GP and collect data on your patients’ health. No
- You process personal data on genetics and health for a hospital. Yes
You should keep records of data processing containing:
- Name and contact details of business
- Reasons for data processing
- Description of categories of data subjects and personal data
- Categories of organisations receiving the data
- Transfer of data to another country or organisation
- Time limit for removal of data, if possible
- Description of security measures used when processing, if possible
Anticipate with impact assessments
Impact assessments may be required for HIGH-RISK processing.
and evaluation of
monitoring of a
publicly accessible area (e.g. CCTV)
processing of sensitive
data like biometrics
The cost of
Your local Data Protection Authority monitors compliance; their work is coordinated at EU-level.
The cost of falling foul of the rules can be high.
of global annual turnover